Show Notes

Episode Contents

 

This episode #000 includes:

  • what this podcast is all about, and what you, as a listener can expect from this podcast,
  • what my background is and what qualifies me, as the host, to speak about these topics,
  • and finally what you should NOT expect from our podcast?

 

Summary

 

  • The Innovational Correctness is a weekly or bi-weekly podcast format, where we:
    • interview guests from various industries, discuss their successes and failures and the lessons they’ve learned along the way.
    • reveal how they stayed ahead of the competition and how they continued to innovate within very competitive or even old-fashioned industries.
    • share our practical experience on how to best harness the creativity of your workforce in order to go from idea to product or service within a very short amount of time, while engaging all your employees.
  • Due to my extensive experience within the innovation space we’ve, seen quite a few tends come and go. Therefore, we take a very honest, sometimes brutal no-bullshit assessment on many of the topics we discuss on our podcast. Anything less, would be a disservice to our listeners.
  • In our podcast we don’t care what’s popular, hot or trending. All we care about is: Does it work? And is it effective at meeting the objectives that your company has.

 

Biography of Host

The host has worked for well-known digital agencies, where he developed the digital supply chain platform strategy for one of the largest public-traded distributors of steel and metal products. He been a self-employed management consultant, where he helped German, British and American SMEs define their goto-market strategy for their respective target markets.

 

At GAMMA Digital & Beyond, he…

  • manages large innovation projects for clients, where he often leads teams of innovation experts.
    • helped clients conduct hundreds of explorative customer interviews throughout the U.S., Europe and Asia to generate new ideas for products and services.
    • runs various user-centric workshops, ranging C-Level and senior executives to shop-floor employees, as wells as coaching them on various topics such as creating, testing and validating prototypes.
    • helps SMEs setup and structure their innovation units.
  • In this these projects, he’s experienced first-hand what works and what doesn’t, where small, medium and large enterprises struggle the most and how to best accelerate, incubate and scale innovations within these kinds of corporate environments.
  • He’s also witnessed how clients of consulting companies and digital agencies were over-charged and over-serviced, artificially inflating their budget. And as such, he doesn’t shy away from exposing the dirty little secrets of his own industry and shares these with the listeners of this podcast.

 

What you should NOT expect from our podcast?

  • Even though this podcast will be primarily in English, occasionally there will be episodes in German, if the topic is geared towards our German listeners or if our interview guest feels more comfortable speaking in German. However, the majority of the episodes will be in English.
  • Don’t expect 10-15 min episodes where we you give bite-sized information -that's not us! This podcast goes “deep” and tries to get to the core of any given topic or guest.
  • If you want a feel good podcast that leaves out the uncomfortable truths and details, then you’re definitely going to be disappointed.
  • Our podcast does NOT receive or intends to take sponsorships or any kind or finical kickbacks. We see this as a clear conflict of interest as we want to provide unbiased and good content for our listeners that provides value on its own.

 

Links & Resources Mentioned

 

Links

 

People Mentioned

 

Follow/Add the Podcast Host/Guest on:

David C. Luna:  LinkedIn

Episode Transcript - Click to Expand

Note: This transcript of the episode was machine-generated and has not been edited for correctness. It’s provided for your convenience when searching. Please excuse any errors.

[00:00:37]Host (David C. Luna): hello there. This is another episode of the innovational correctness podcast. And in this episode, I will tell you what this podcast is all ab

[00:00:37]Host (David C. Luna): hello there. This is another episode of the innovational correctness podcast. And in this episode, I will tell you what this podcast is all about and what you as a listener can expect from this podcast. What my background is and what qualifies me as the host.

[00:00:51] To speak about these topics because, Hey, I'd want to know. And finally what you said, I should not expect from this podcast. So without further ado, let's get [00:01:00] cracking. So do you address the first question? What this podcast is all about and what you should expect from this podcast? for one, it will be a weekly or biweekly podcast format where I interviewed your guests from various industries, discuss their successes and.

[00:01:14] Even failures and the lessons they've learned along the way. So you, as a listener can profit from them, try to reveal how they stayed ahead of the competition and how they continued to innovate within very competitive or even old fashioned industries. And I'll also share some of my practical experience and how the best harness, the creativity of all your employees and how to grow from idea to product or even service within a very short amount of time.

[00:01:39] Oh, engaging all of your employees. And due to the extensive experience I've had within the innovation space, ranging from small to even global projects. Some of them, even less public listed companies, I've seen quite a few trends come and go. And therefore, I tend to take a very honest and sometimes.

[00:01:57] Brutal, no bullshit assessment on many of the topics that [00:02:00] we will discuss on this podcast. And I believe that anything less would be a huge disservice to my listeners. I simply don't care. What's popular, hot or trending. And neither should you. All I care about is does it work and is it effective at meeting the objectives that your company has?

[00:02:16] So now that I've told you some of the things that you can should expect from this podcast, let me tell you a little bit about myself and what qualifies me as a host to speak about these topics. for one, I've worked for a well known digital agencies where I, for instance, developed the digital platform strategy for the CEO of one of the largest public traded steel distributors.

[00:02:35] And I've also been a self-employed management consultant where I've helped SMEs define their go to market strategy for their respective markets. Handed gamma digital and beyond. I managed large innovation projects for clients where I often lead teams of innovation experts to help our clients conduct hundreds of explorative customer interviews throughout the U S Europe and even Asia to generate new ideas for products and [00:03:00] services.

[00:03:00] I run various user centric workshops ranging from sea level to senior executive all the way down to shop floor employees. as well as coaching them on various topics, such as creating and testing their idea with prototypes or SMEs setup and structure their innovation units. And in all these project, I've experienced firsthand.

[00:03:19] I've seen what works and what doesn't, where small, medium, and even large enterprises struggled the most and how to best accelerate incubate and. Scaled these ideas within these corporate environments, I've also witnessed how clients of consulting companies and digital agencies were overcharged and over serviced artificially inflating their budget.

[00:03:40] And as such, I won't shy away from exposing these dirty little secrets of our own industry and share some of these with us. Our listeners. Okay. Now that I've explained what you can and should expect from this podcast. Let me tell you what you should not expect from this podcast. Even though this podcast will be primarily in English.

[00:03:57] Occasionally I will publish episodes in German. If the [00:04:00] topic is geared towards our German listeners, or if. Our interview guest feels more comfortable speaking in German. So some of the podcast episodes will be in a language you might or might not understand. But again, we'll try to keep the majority of the episodes in English.

[00:04:14] Also don't expect 10 to 15 minute episodes where I give you bite sized information. That's just. Now how we roll at gamma. We like to go deep and get to the core of any given topic or guest. And if you want to feel good podcast that leaves out the uncomfortable detail hard truth, then you're definitely in the wrong place.

[00:04:31] And you're going to be disappointed with this podcast before we continue a short message from our sponsor, who is. Nobody because we don't do sponsorships ever does something I want to highlight and make very clear. This podcast does not receive or intends to receive any form of sponsorships or any kind of financial kickbacks for that matter.

[00:04:52] I see this as a clear conflict of interest and what we want to do on this podcast is provide unbiased and excellent content for our listeners that provides value on its own. Period. You'll never, ever hear ads on our podcast promised that being said, thanks for listening and stay tuned for the next episode.

 

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Let us know, by filling out this short form here.


This podcast looks at innovators and companies that are changing the game and how they took their initial idea and created a game-changing product or service, while giving you unique perspectives and insights you’ve probably haven’t heard elsewhere.

David and his guests discuss real-world practical advice on how to best harness the creativity of your employees and go from idea to product or service that has the potential to radically transform your business.

They also share lessons they’ve learned along the way to effectively accelerate, incubate and scale innovations within small, medium and large enterprises, all while separating hype from reality and replacing bullshit bingo with common sense.

The show is hosted by David C. Luna, author, keynote speaker and founder of GAMMA Digital & Beyond.

    


Creative Commons License

The Innovational Correctness Podcast by GAMMA Digital & Beyond, David C. Luna is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Based on a work at gammabeyond.com/en/podcast/. Permissions beyond the scope of this license may be available by contacting us here.


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